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Find & fix conversion  bottlenecks

what

7-day conversion bottleneck sprint

for whom

Startups with existing traffic

outcome

30-day action plan with priority fixes

Does it sound familiar?

It keeps getting postponed

Campaigns, launches, reporting, and product updates are the priorities, so no one has time to properly investigate why traffic isn’t turning into users.

There’s no clear conversion diagnosis

Without a structured methodology, it’s hard to know whether the issue is messaging, traffic quality, onboarding, pricing, website UX, or something else entirely.

You’re too close to the product

Your team knows the product inside out. But cold prospects don’t, and the friction they experience is often invisible from the inside.

A focused 7-day sprint to fix that.

Step 1: Setup
Timing: Before the sprint
Once the contract is signed, you fill out a simple questionnaire about your company and share all possible sources of data.
01
Step 2: Investigation
Timing: Day 1-2
I review your analytics, positioning, messaging, website, acquisition channels, customer journey, onboarding, etc., to present initial findings and bottlenecks during the first workshop.
02
Step 3: Diagnosis Workshop
Timing: Day 3
I present initial findings, suspected bottlenecks, and where prospects seem to lose momentum. This is the moment to discuss, validate, and refine the direction.
03
Step 4: Action plan
Timing: Day 4-5
I refine initial findings based on your input and prepare the 30-day action plan around the key bottlenecks.
04
Step 5: Action plan review workshop
Timing: Day 6
I present the action plan, recommendations, and suggested priorities. You can challenge, clarify, and request last adjustments. I'll send over the final bottleneck report and a 30-day action plan on Day 7 of the sprint.
05

Here's what you get at the end

Conversion Bottleneck Report

A clear breakdown of the 2–3 biggest friction points hurting conversion across your acquisition channels, website, messaging, user journey, onboarding, or sales flow.

Each bottleneck includes what’s happening, why it matters, where it shows up, and the evidence behind it.

30-Day Action Plan

Instead of a long list of random recommendations, you’ll get a practical action plan showing what to fix first, what can wait, and how to approach the improvements over the next 30 days.

Shared Notion Sprint Workspace

A structured Notion document with the full project scope, so your team can see what was reviewed, what was found, why each recommendation was made, and use the workspace as a reference after the sprint ends.

One transparent pricing

7-Day Conversion Sprint
Find where prospects lose momentum and what to fix first.
$999 $1499
Best for established companies with existing traffic.
Book a sprint
You’ll get
  • Conversion Bottleneck Report
  • 30-Day Action Plan
  • Shared Notion Workspace
  • Clear next steps for implementation
  • Optional implementation support
Essential
Simple, focused, effective.
best value
$750
Perfect for personal sites and small teams.
Start with Essential
You’ll get
  • Custom one-page website design
  • Fully responsive layout
  • Light animations & interactions
  • Webflow CMS setup (optional)
  • SEO-ready structure
Elevate
For stories that deserve motion.
$1,750
Best for growing businesses and creative studios.
Start with Elevate
You’ll get
  • Multi-page website (up to 5 pages)
  • Custom UI/UX design
  • Advanced GSAP animations
  • CMS & dynamic collections
  • Launch support & training

Collaboration, in their words.

We needed someone to review our customer journey and website messaging. Viktar asked highly relevant questions, listened carefully to our input, and delivered insightful, practical ideas that were easy to implement and helped increase sales call requests.
Jonas Svanholm
Founder at Svanholm Technology
Viktar has a deep knowledge in the realm of product marketing and CRO. You'll get no B.S. "sales pitch"- and his process is something you can implement into your marketing processes and systems today.
Adam D. Koós
Founder/President at Libertas Wealth
Viktar made an outstanding contribution to our customer journey and marketing strategy. Working with him was an enlightening experience, and his work brought valuable clarity and direction to the project.
Meelis Paloson
Founder at Petinder
Viktar did a superb job leading our marketing strategy and CRO process. He quickly understood our product, value props, and customers, and created a practical roadmap on how to approach changes.
Jennifer James
Growth Officer at Fresh Demand
Viktar did a fantastic job on our website conversion optimisation. His communication and professionalism were first class throughout the project.
Marc Webb
COO at Restorepoint
Perfect job. Great communication, great attitude. Awesome doing business with you Viktar!
Endrik Eller
Co-Founder / Partner / Product Manager at Finx

Recent case studies.

Positioning
Website messaging
Parallel Operations
Positioning and messaging refinement for a niche B2B service.
Work Project
Trial conversion
Paid search
UltraEdit
Improving trial conversion across website, email, and paid search.
Work Project
App-store optimisation
Signup flow
Joyride
Conversion optimisation across signup, app-store listings, and paid plans.
Work Project
Sales messaging
Customer journey
Svanholm
Reducing friction between first interest and sales conversation.
Work Project

A few words about me

Hi, I'm Viktar 👋
I spent most of my career in the product marketing trenches: positioning, messaging, audience and market research, GTM, product adoption, these kinds of things.

As a PMM in a $5M+ ARR tech company, I helped reverse a long-lasting decline in trial activations and paying users. As a consultant, I've helped 20+ founder-led startups enter the market.

Conversion optimisation was always part of the work, but at one point I dived too deep into it and couldn't get back.

It can be the traffic quality, the positioning, the messaging, the offer, the website, the onboarding, the pricing, or the sales flow. Annoying? Yes. Exciting? Also yes.

After focusing more deeply on CRO, I noticed that many companies don't need a complicated months-long commitment. They need a focused process to quickly understand what's actually hurting conversion before investing more time, money, and team energy into fixing it.

That's pretty much the goal of this sprint: to quickly diagnose where your prospects lose momentum, what's creating friction, and what to fix first.

Questions, answered.

Is 7 days enough for such an important piece of work?

Yes, because the sprint is focused on diagnosis, not full implementation. You probably already have useful signals across analytics, traffic sources, customer behavior, or onboarding data; the sprint is built to connect those signals and turn them into a clear action plan.

Is this a CRO audit?

Kind of, but not in the classic checklist sense. I won’t just look at button colors, page layouts, or isolated UX issues. I’ll look at the full journey: traffic quality, positioning, messaging, offer, website flow, forms, onboarding, pricing logic, email nurture, and sales flow.

What kind of conversion can you help with?

Usually, the sprint focuses on one main conversion problem: visitor to signup, visitor to demo, trial to paid, free to paid, lead to sales call, or sales call to customer. We’ll pick the most important point based on your business model and where you feel the biggest leak is happening.

What will you need access to?

The more context you can share, the better the diagnosis will be. Ideally, I’ll review analytics, traffic sources, ad campaigns, CRM or sales data, landing pages, key website pages, forms, onboarding flows, email sequences, and any customer research or sales notes you already have.

Will you tell us exactly what to change?

Yes. You won’t get a vague report saying “make the messaging clearer” or “improve the user experience.” You’ll get specific bottlenecks, where they show up, what evidence points to them, and what I’d fix first.

Do you implement the changes too?

The sprint itself is focused on diagnosis and the action plan. After that, I’d be more than happy to help with the implementation  as a separate project, or you can do it internally.

Will this guarantee more conversions?

No, and I’d rather be clear about that. The sprint gives you a diagnosis and a clear action plan, but the actual improvement also depends on implementation, traffic quality, product-market fit, and how effective your team acts on the recommendations.

Every project starts with a story. I turn those stories into digital experiences that feel effortless and expressive.
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